Starting with Small Business Saturday this weekend, the holiday shopping season continues.

by- Indra bhan

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According to the National Retail Federation, 166 million consumers want to buy between Thanksgiving and Cyber Monday.

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But Saturday is all about supporting local businesses. Small Business Saturday is still expanding across the nation.

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Customers spent $23 billion on this shopping day last year, making it the Super Bowl for "mom-and-pop" stores.

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It is more crucial than ever in the wake of the pandemic.

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Small Business Saturday celebrations have been dampened in recent years by the rise of online shopping.

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A bookshop, toy store, and pharmacy are just a few of the dozens of shops open on Small Business Saturday in the Park Slope neighborhood.

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People are currently suffering the effects of this year's 40-year-high inflation rates.

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Owners of small businesses yet hold out hope that consumers shopping for inexpensive presents 

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and goodies will purchase on the day between Black Friday and Cyber Monday

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